Prado: Uno de los retos para este año es conquistar el mercado cubano
2015 for Firefly Ad Next was a year to add new international business and according to Héctor Prado, Founder and Creative Director of the agency, a very good balance was registered.”We won the Mia Toro account in Italy, launched the Doc Miami project in Florida with Go Daddy and our clients in UK, GTH Communications, we obtained the Kunachia Ecuador account and finally, we won the World Best Lasagna USA” Prado explained to PRODU.The creation of new table top products and the development of advertising campaigns for Cuba, says Prado, are some of the projects they have established for this year. “We are very happy with the outdoor campaign we did for GTH Communications and Go Daddy. It was a tremendous success. The idea of replicating the campaign in other states in the U.S. is being explored.”Prado maintains that in Firefly they do teamwork, with unique leadership like the one offered by Juan José Torres Hernández, who has been in Firefly ten years in the creative digital department. “Juan José joined as Jr. Art Director in Digital and managed to build this department from scratch, so I am grateful for his perseverance and loyalty.”
Héctor Prado de Firefly Ad Next: El futuro de la comunicación publicitaria es el storymaking
