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The Directory Big Won chose BBDO as 2015 Top Creative Network
Manuela Walfenzao| 26 de enero de 2016
Bechara Mouzannar de Mena fue reconocido como el mejor CCO
BBDO was chosen by The Directory Big Won as 2015 Top Network for Creativity. Leo Burnett MENA’s CCO, Bechara Mouzannar was the most awarded Chief Creative Officer. BBDO remains at the top of the list for second consecutive year, beating Leo Burnett, DDB, Y&R and Ogilvy. WPP was the Top Holding Company, ahead of Omnicom, Publicis, IPG, and Havas.The Top Media Agency Network was Starcom Mediavest, above Mindshare, OMD, Mediacom, and UM. R/GA New York was named best Agency for Creativity. The top agency in 2014, Dentsu Tokyo Japan, is now in the eighth position. The Most Awarded Campaign across all awards was Nazis against Nazis for ZDK Gesellschaft by Grabarz & Partner Hamburg. The USA remained in number one position as Top Country for Creativity, the UK continued to hold second place, and Australia rose to third from fifth last year. Germany and France were fourth and fifth respectively. Mouzannar topped the Chief Creative Officer list, followed by David Lubars from BBDO Worldwide, and Greg Hahn from BBDO New York. The Top Executive Creative Director was Malek Ghorayeb from Leo Burnett Beirut. This years rankings were compiled from 7,194 awards won from 3,406 separate pieces of work by 1,443 agencies with 2,355 art directors, 2,142 creative directors, and all their creative teams.
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