Serrano: Me encanta la idea de liderar una agencia transformadora
Publicis Worldwide New York promoted the strategy veteran Carla Serrano to new CEO. The announcement was made on January 20th and the executive took the position immediately. Serrano joined the Publicis Worlwide North America team as CSO in 2014 and is a member of the Publicis Worldwide Comex leadership team.The move is part of the company restructuring, in which the client will now be positioned at the center of all agency operations. Andrew Bruce, Publicis North America CEO commented: “The passion for what we make, the determination to work in lock-step with clients, and the collaborative spirit and willingness to jump in anywhere, at any time, are the hallmark’s of today’s most magnetic and effective leaders. All are attributes of abundance when describing Carla. Elevating Carla’s role will ensure greater access and influence, which will serve to accelerate our ambitions and fuel our on-going transformation.”Serrano will report directly to Bruce, who has been building a leadership team in North America for the past two years. “I am thrilled to be leading a transformative agency, in such a transformative time. Problem-solving and strategic planning will always be part of my DNA. As I look at our industry today, and at the types of challenges our clients face, I deeply believe that leadership founded on strategic skill-sets will be a great advantage” declared Serrano. Throughout her career she has asumed a combination of strategic leadership and agency management roles.
Publicis Groupe se reestructura en cuatro grupos de solución de problemas
