MERCADEO Versión en español
Delta Airlines takes Latinos back home with My next trip back
Manuela Walfenzao| 18 de enero de 2016
La agencia responsable de esta iniciativa es Diego+Kbar+Partners
Delta Air Lines and DKP Miami created a contest for Hispanics living in the U.S. aiming to take them in a trip back to their home country. The idea consisted in telling in a video -posted in the contest official web site- the story of their return to Latin America and promoting it on social networks. The four stories selected by the public were awarded with a trip and the whole production of their stories. The first winner was the one of {Scarlyn Cabral;www.produ.com/publicidad/videos/index.html?Noti=10385}, a Dominican woman that departed from NY to Santo Domingo to reunite Liam with his father. The second was Danny Ochoa, HIV positive, who came back from NY to his native Medellin to bring joy to HIV positive children of the Fundación Niños del Sol (Sun Children Foundation). The third, the story of Patricia Ríos, who traveled from New Jersey to Costa Rica to celebrate seven birthdays she couldnt spend with her mother. And the last awarded was Ricardo Alí Fernández, a doctor that wants to travel across Latin America to offer free medical care to hard-to-reach communities. He began his trip in Atlanta taking his invaluable contribution to the Cristo Rey community located at Playa del Carmen, Mexico. The agency responsible for this initiative is Diego+Kbar+Partners, and as Creative Director, Damián Coscia. The Art Directors: Andrés Diez, Jasmine Estrada and Jean Pierre Beauchamp. And the Copywriters: Damián Coscia, Matías Iribarne and Estevam Sá da Bandeira.
