MERCADEO Versión en español
Cannes Lions Festival announces changes in its Press Lions and Digital Craft categories
11 de enero de 2016
Para la edición 2016 se han redefinido algunas categorías como Product design lions
The Cannes Lions International Creativity Festival announced a series of changes in some of its categories for the 2016 edition. Press Lions will now be called Print & Publishing Lions and Digital Craft splits from the Cyber & Mobile Lions.Press Lions is considered to be a milestone in the Festival’s history, being the second award that was added to the competition. Simon Cook, Director of Awards, commented that this particular award has been with them since 1992. “We are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.As for the splitting out of Digital craft, Terry Savage, Chairman Lions Festivals, said the move was necessary after the changes that are taking place. “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. Weve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable.” Cannes Lions has adapted and changed other awards for the new edition, as occurs with Product Design Lions, with expanded and redefined categories that recognize the importance of the product as both a medium and brand embodiment, with new additions including Service & Interactive Design for Products.
