Colette Peterson es la nueva directora sénior de Estrategia de Medios de Lopez Negrete Communications
Colette Peterson, former FCB and General Motors Mediaworks employee, joined Lopez Negrete Communications, as the new Senior Director of Media Strategy. She will lead the teams of Lopez Negrete´s offices in Burbank, Houston, New York and Mexico City. The executive is a veteran in the industry, with more than 20 years experience and great experience in account management, resource management, strategic planning and more for the Hispanic market.”Working in the Hispanic segment is a thrill because weve seen and will continue to see changes in the media landscape that will allow us to further reach our targets in previously limited ways. I believe weve found a place within the industry that allows a level of sophistication never seen before” expressed Peterson.”Were proud and excited to welcome Colette Peterson to the agency, and as we do so, we also welcome what I feel is a new era in the agencys evolution and history” said Alex López Negrete, President, CEO and Co-Founder of Lopez Negrete Communications. “As our industry and our consumers continue to evolve and shift beyond an in-language paradigm to one that is also inclusive of an in-culture paradigm, her level of insight and vision will allow us to take our initiatives and our results to an entirely new level for our clients.”Peterson will locate at the Lopez Negrete office in Burbank where she will work closely with some of Lopez Negretes biggest media clients, such as NBC Universal Motion Pictures Group.
