Sissie Hsiao, directora de Anuncios Móviles de Google
Google launched Trial run ads, a platform that allows users to explore applications in a test version before downloading them. The aim of the product is to increase the number of downloads of the apps.”This immersive demo increases the likelihood that an install is coming from someone who enjoys playing the game” according to the blog post written by Google Director of Mobile Ads Sissie Hsiao and Product Manager Pasha Nahass, “Users get a taste of the game before going through the download process, and the app developer attracts better qualified users who’ve chosen the game based on their experiences in the app.”Advertisers only pay when the person clicks on the install button and not each time someone tries the demo. Google also announced an HTML5 ad for interstitial ads. With this tool each client can develop personalized experiences to promote their app. The aim is to offer advertisers creative freedom on mobile platforms. “We understand that experiences on mobile need to be made for mobile, and an ad is no different” Hsiao and Nahass explained. “We’re continually exploring new and better ways to build out interactive formats for the small screen.” Both products are still in beta and only available for a limited group of advertisers.
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