Massimo Martinotti of StarFireEffect: We developed a method that allows transferring the power of stories into the world of business

StarFireEffect has developed a method that enables to bring the power of stories to the world of business: Meaning Management System, explained the agency Cofounder and President, Massimo Martinotti. He has been in a search of studying storytelling techniques and he assured that the power of stories goes far beyond an ad or a campaign. Aurelia Garrido, StarFireEffect’s CoFounder said that this consist in a system capable of finding a story so powerful that it becomes the strategy. “An integrated strategy that propels business, creates organization alignment, connects clients and translates into effective tools for its implementation”. In recent months they have been working for clients of different sectors like food, media and urban planning in U.S., Mexico, Costa Rica and Ecuador, creating specific tools for marketing and advertising. “Each (tool) of them aims to build the narrative world essence of a brand, aligning easily all actors involved: brand, agency, producer, musician, editor, casting director, etc. Also we’ve been invited to give workshops in several countries about our strategic storytelling approach” Garrido said.