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Snapchat allows advertisers to share their content on other social networks
Manuela Walfenzao| 1 de diciembre de 2015
Nick Cicero, CEO de Delmondo
Snapchat agreed on December 1st to an important request from the advertisers on their platform: share with Facebook and Twitter the content they produce for the application. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vice, will share links on social media apps and the mobile Web that will take people directly to their Snapchat content. Publishers run their own channels on the messaging app, where they post daily editions filled with video, animations, charts and articles.Until now, no other brand could link their Discover channel on Snapchat with a page outside the application. It is likely that they will now experience a boost in their traffic, thanks to the promotion from the other social networks. It is a similar process to the one content creators experience on YouTube when they share videos on other platforms.The possibility of sharing posts with friends, make comments, and like are not available for Snapchat, but the link to other platforms allows the use of these important tools to measure campaign penetration. The formal option was just recently made available, however, many publishers were already using alternatives. “More people are starting to share their Snapchat content on other social platforms pretty often” explained Nick Cicero, CEO of social marketing agency Delmondo.Vox is expected to start using the links this week, with a promotional video for Facebook and Twitter that will then link to Snapchat. This type of hyperlink is known as deep link.
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