DDB Worldwide appoints Wendy Clark from Coca-Cola as their U.S. CEO

Beginning 2016, Wendy Clark will become the new DDB Worldwide CEO in North America. After seven years of outstanding service, Clark leaves her current post as Coca-Cola’s President of Sparkling Brands and Strategic Marketing. Clark will leave Atlanta to relocate to New York where she’ll serve at DDB’s headquarters. Mark O’Brien, current CEO at DDB North America, is moving on to Executive VP at Omnicom Group. A memo sent by Coca-Cola about Clark’s departures reads: “Wendy’s impact on our business has been significant. Over the course of her seven-year tenure with us, she has guided our global and North America marketing teams. Under her direction, many of our brands found their voice and an authentic presence in the social and digital world. Through it all, she has been an inspiring ambassador for our flagship brand.” Clark was a vital figure in the global roll-out of the Share a Coke campaign in 2013.