MERCADEO Versión en español
We Believers wins Best Local Idea for The Volvo Hijacking Car Service at the 2015 Ojo de Iberoamérica
5 de noviembre de 2015
El equipo de We Believers retiró el galardón
The We Believers team is feeling very proud after winning the Best Local Idea at the XVIII Festival El Ojo de Iberoamérica for their Volvo Hijacking Car Service campaign. PRODU talked to the shops Co-Founder and CCO, Gustavo Lauría, who highlighted that continuing doing a great job is their philosophy. “During the agencys first year, nothing makes us more proud than doing something that assists clients” he said. “Creatively we love it (the campaign) and in this case it was acknowledged with two great awards and a Lion, among other things. We are very happy”. Among the finalists entries in that category are: LAPIZs #SendBadLuck for Allstate; Adoptable trends, of Dieste for Dallas Pets Alive; Dona tu sombra of The Community for Converse Brazil; Más que un auto of Conill Saatchi & Saatchi for Toyota and Snow graffiti of LAPIZ for Mexico Board Of Tourism. The Volvo piece was also awarded with a Cannes Silver Lion in the Promo & Direct category and with a Golden Sun in the Exterior category.
