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Fiat Chrysler launches four Hunger Games-themed TV ads
Manuela Walfenzao| 3 de noviembre de 2015
El comercial Whistle para Dodge fue desarrollado por la agencia Testa and Partners
November 20th is the debut of the most recent Hunger Games film: Mockingjay part II. Fiat Chrysler partnered with Lionsgate to launch four commercials allegorical to the feature film during the NFL games. The stories are already being aired and are for the brands Dodge, Ram and Chrysler. The agency Testa and Partners, based in Los Angeles, was responsible for the development of the campaign. They made two spots for Dodge: Whistle and Playing with Fire, in which Katniss’ rebellious spirit related with cars is reflected. Ram’s ad is titled Official Truck of Heroes and Chrysler’s, Where Youre Going, shows Katniss overcoming different challenges and obstacles. Olivier Francois, the company´s Global CMO, declared that the company is seeking to detach from the usual ads that automakers typically produce for the end of the year. “Our collaboration with The Hunger Games and Lionsgate is a great example of what can be done that’s unexpected”stated Francois. “The association with such an anticipated and popular movie provides an exceptional relevance to our message. And the values shared with our three brands power the branding element” he added.
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