Johnson & Johnson chooses J3 as its Global Media Agency

The pharmaceutical and personal care products giant chose J3 as its global media agency after a review for all its brands. Among the agencies that competed in the process were MEC, from the WPP Group; OMD, from Omnicom, and J3. Through a statement, the company expressed that their goal was to choose the best agency for each region. “After a comprehensive media review through our consumer products, prescription products and medical devices businesses, J3 has been selected as our media partner for each one of our regions, including Asia-Pacific, Latin America (except Brazil), Europe, the Middle East and Africa”.He added that in the separate regional reviews, J3 consistently proved its capability to entirely fulfill the company’s and consumer’s needs, while aiming at growth. “Throughout the review, each of our incumbent agencies demonstrated extraordinary commitment to the process, our people and business. With this new partnership, Johnson & Johnson will continue to drive leading media capabilities and we look forward to expanding our partnership with J3 around the world.”When the review began, the company said that the U.S. market would not be included. Months later, the company moved its U.S. business from OMD to J3. OMD had won the account over from J3 more than a year ago.