MERCADEO

Jon Haber of Giant Spoon: We use Snapchat to add value and attract potential clients

Manuela Walfenzao| 19 de octubre de 2015

Jon Haber, cofundador de Giant Spoon

Giant Spoon, an agency with offices in New York and Los Angeles, is using Snapshat to release a series of briefs on cultural and marketing topics — from GIFs to emojis. The program called Spoon Snap Intelligence is a model with a type of content that ordinarily would be presented to a brand or client, but with a tone that’s light and native to Snapchat.”As an agency, you’re advising clients and creating content, but you don’t end up doing much for yourself” said Jon Haber, co-founder of Giant Spoon. “Twitter feeds for agencies often tend to become overtly self-promotional. So we wanted to use Snapchat to actually add some value and push potential clients to come to us by providing them something useful.”The first brief was a presented on GIFs and release on Friday. It was a five-minute story with 41 snaps on everything about these animations, from its’ origins to their rise in popularity.”We wanted to translate the story to the Snapchat native language” said Haber. “You have to be a little silly, have lots of personality and balance it out with real, useful information. The way we used the GIFs stats and charts was organic; you almost don’t notice that you’re looking at a statistic.”Giant Spoon has also been uploading short content called Spoon Facts, addressing CMOs. Examples include employees’ favorite podcasts and ways to capitalize GIFs on Facebook.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image