Paul Liberman, Jason Robins y Matt Kalish, directores de DraftKings
The 2015 National Football League (NFL) season reaches its sixth weekend. TV networks that broadcast the games (CBS, NBC, Fox, ESPN, NFL Network) have already accumulated nearly US$1 million in ad sales. The ad spend is expected to grow since the rating continues escalating. Among the main advertisers are FanDuel, Verizon and DraftKings. FanDuel has invested US$44.1 million in the games since September 10th, Verizon US$33 million and DraftKings US$31.2 million. FanDuel and DraftKings are rivals of the daily fantasy sports and in 2015 lowered their total investment in ad spend. DraftKings reduced almost 50% their spend this weekend. The combined NFL investment of these two advertisers continues to be greater than that of the three top car sponsors: Toyota (US$24.3 million), Chevrolet (US$21.5 million) and Ford (US$20.5 million) total a US$66.3 million versus US$75.3 million. iSpot.tv´s estimates do not include on-air premiums.The main advertisers in the category of fast food in the 2015 NFL until now are McDonald’s, Subway and Wendys. The beers that are at the top of the ad spend are Corona, Bud Light and Michelob, and top insurance companies this season are: Geico, State Farm and Nationwide.iSpot.tv´s statistics reveal that not less than 434 brands are advertising this season, which represents a 63% increase compared to the same period in 2014.
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