Saatchi & Saatchi New York promotes Andrea Díquez

The Venezuelan Andrea Díquez will be in charge of the Saatchi & Saatchi office in New York, and as President, she will direct all client-facing operations and lead the accounts administration department, which include Olay and Safeguard, Procter & Gamble brands. The executive will report directly to the CEO, Brent Smart.”The elevation of Andrea’s role is recognition of the brilliant work she has done over many years, especially on P&G” said Smart. “As my ‘second-in-command,’ Andrea will be my partner in running the agency, so I can continue to focus on leading the agency’s culture and growth” said Smart.Díquez began her career in Saatchi & Saatchi New York in 1995 and has held several regional and worldwide posts.The designation takes place after her return from Mexico, where she was CEO of the Saatchi & Saatchi office since 2011. She has been in charge of the Olay account since August 2013, as EVP Global Director.