MERCADEO

Linda Boff of General Electric: It’s very important that we as a brand are on the channels where people are increasingly spending their time

Manuela Walfenzao| 6 de octubre de 2015

Linda Boff, nueva CMO de General Electric

Linda Boff has been responsible of recent years General Electric’s innovative marketing strategies. Now she has been promoted to CMO, after working as director of global brand marketing and being the force behind GE’s early adoption of social media. For Boff adopting new technologies and platforms aligns with GE’s brand DNA as a company that’s about invention. Currently GE has 1.44 million likes on Facebook, 300,000 followers on Twitter and 194,000 on Instagram. The brand was one of the first to advertise on Snapchat back in 2013 and launched on Vine one day after the app’s public release. The brand was recognized in the Webby Awards 2013. “It’s very important that we as a brand are on the channels where people are increasingly spending their time” Boff explained. “A big part of our future as a company is about being a digital industrial company: the marriage of analytics and data with big change. That’s a journey we’ve been on now for several years. We sort of coined the term ‘Industrial Internet’ four years ago and we believe is a whole category that is bigger than GE” Boff said after her recent promotion. Despite GEs great digital efforts, Boff said that they still believe in television for the very simple reason that people are watching it. GE in partnership with NatGeo will do a six-hour series about nature and energy that will be aired on Sunday’s afternoons.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image