W+K rolls the ball for FIFA 16’ s videoplay

Wieden+Kennedy Amsterdam launched the first piece of the Figaro campaign for FIFA 16. The spot stars Lionel Messi, Sergio Agüero, Kobe Bryant and Pele in different scenarios around the globe.The spot, produced by Mark Bernath and Eric Quennoy, ECDs at W+K Amsterdam, shows real and animated images of the soccer stars showing off their skills with the ball. The main idea is to Play Beautiful , that will be the leit motiv in each campaign piece, encouraging soccer stars and fans to play the game in an enjoyable way.The soundtrack is a lyrically and soccer focused version of some strophes of Figaro, the famous Aria from the Rossini’s Barber of Seville opera.The first campaign spot was launched globally for television and company’s online channels.