Nick Childs from Initative: We’ve seen the rise of integrated, strategically driven creative ideas

Initative, the IPG Mediabrands global communications network, appointed Nick Childs as Global Chief Creative Officer. Childs joined the agency this month, reporting directly to Jim Elms, Initiative’s Global CEO.Childs will be in charge of supervising creative story-building and trans-media content development for Initiative, which has offices in 73 markets and clients such as Unilever, SAB Miller and BMW. Nick Childs expressed his enthusiasm in joining the agency. “In the past decade we’ve seen the rise of integrated, strategically driven creative ideas that stretch across all media, and Initiative has a huge opportunity to add to that growth and also to have fun and help an excellent global team in their work with exceptional clients”.”We are thrilled to welcome Nick to our team. At Initiative we are not afraid of doing things differently. Nick’s exceptional talent and unique ability to craft stories that set brands apart will provide a huge boost to the agency, and will ensure to succeed in taking clients into bold new territories” said Jim Elms, Global CEO of Initiative.