DDB California launches Champions of Joy for Reddi-wip

DDB California created a new spot for Reddi-wip, entitled Champions of Joy. The video features two rival Little League baseball teams celebrating with a whipped cream fight. The commercial features the final championship game of two rival youth baseball teams from New York, the West New York Nationals and West New York Americans. Of course, only one team wins, but the campaign premise is: Isn’t joy better when shared? so the victorious kids invite the other team to celebrate together. Surrounded by cakes and balloons, a load of Reddi-wip arrives, and the two teams engage in a whipped cream fight in which everyone is a winner. The video presents fresh and colorful images, celebrating fun. The spot was launched just after the Little League World Series began, and it appeals to audiences’ emotional side, with the childhood remembrances that anyone can relate to.