Leda Nasio at Nunchaku: The Latino consumer level of demand in content quality is increasing

For the executive producer of Nunchaku, Leda Nasio, “a crucial part of any industry is adapting to the socio-economic changes occurring worldwide”. And for her production house, these changes have rebound in increasing digital content for social networks. “Although we work with smaller budget, results are more positive in terms of quality and reach” she told PRODU. Nunchaku has multiple branches in Latin America, so they try to ensure a fluent communication among all the team members. “We have a talented group of directors and our priority is that all of them have opportunities to stand out. We support new ideas and personal projects of each of them” Nasio explained. Among Nunchaku most recent works is the directors Nico Kasakoff and Roi Ricci campaign 2015 for Ford. Nasio said she is also very proud of the work of their director, Clara Aranovich, who just finished filming with Grupo Gallegos a successful spot for “Got Milk?”, and now is beginning project for JCP with the same agency. “We’re very happy with all the positive feedback we always receive and it’s an honor being part of the team” she added. According to Nasio, the Hispanic market continues to grow, expanding and with a more noticeable presence. Some of Nunchaku’s challenges are indulging the Latino consumer, “whose level of demand in content quality is increasing” and keeping the highest production quality standards.