MERCADEO Versión en español

Alisa Wolfson from Leo Burnett: Deskpass will be the prize for someone who has worked hard for the agency

26 de agosto de 2015

Alisa Wolfson, VP ejecutiva y jefa de diseño de Leo Burnett

After signing a contract with Deskpass, Leo Burnett Chicago will offer its creative team of 20 people to work somewhere other than the office for a day. Deskpass is an app –created by Sam Rosen and Patrick Griffin- that works like a gym membership. Members pay a US$200 monthly rate to access a network of independently-run work spaces throughout Chicago.”Leo Burnett’s design department has a pretty traditional office space” Mr. Rosen said. “But because it is such a creative group, the team is looking for alternative places to work for a different perspective or to change things up. They think we are on to something and we want to work with them to see how they use the system”.Alisa Wolfson, executive VP and Head of Design at Leo Burnett, assured that they will use Deskpass to increase what is already a good situation regarding their current workspace. “One of the ways we would use Deskpass is as a reward for someone who had given the agency a lot from an hour standpoint or someone who needs to get some creativity” said Wolfson. In 2014 there were some 15 million workers who identified themselves as self-employed, according to a report by the U.S. Bureau of Labor Statistics. That number is expected to increase from now until 2020.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.