For Vivalas Editor-in-Chief, Zuania Capó, keeping real audience communication is part of the philosophy of the web platform they recently launched and that already reached 20 thousand followers. Capó talked to PRODU about the challenges of conquering the Hispanic consumer, especially Latinas millennials. It’s a loyal audience that knows what it wants and when the content doesnt address them. They are in the trend. Latino woman are leading the dialogue Capó explained. The heart of the project has to do with community, with our audience, which tells us the stories they are interested in she added. CafeMom, Vivalas project, is fueled by user participation, Capó explained. It’s a very simple project, the information content comes from listening to our audience. We wanted something easy to share and browse from a mobile phone and editorially highly visual, with a broader video offer that will be faster, comfortable and attractive. Capó will bring to the project her extensive experience in leadership roles as People en Español and Siempre Mujer. It has been a valuable opportunity to recruit a group of professionals that will bring ideas and serve their community in order to grow along with the project.
