Probably Lionel Messi will begin to lose fans affection in Twitter, after Adidas encouraged to Unfollow the soccer superstar. Though it may sound conflicting, the brand said in its networks that Messi would have his own twitter account, but at the same time, encouraged to unfollow him. Adidas launched a new ad: Unfollow, within its campaign Create Your Own Game, featuring Lionel Messi. The advert challenges all soccer creators to unfollow the Barcelona superstar and go their own way. The campaign, created by 72 and Sunny and managed by Henry-Alex Rubin of Smuggler, shows an insight where Messi leads the challenge to a new generation of soccer creators. The audience will then become the competition.
