Jeep es una de las marcas más importantes de FCA en Norteamérica
Fiat Chrysler Automobile’s Jeep brand is looking for a new lead agency. The brand hasn’t had one since it parted ways with GlobalHue earlier this year, and has been instead leaning on its extensive roster for work in recent months. Fiat Chrysler Automobiles (or FCA) brands include Chrysler, Dodge, Jeep, Fiat, Alfa Romeo and Maserati. FCA was formed in January 2014 after Fiat, the automaker based in Turin, Italy, acquired 100% ownership of Chrysler Group. “I can confirm that FCA U.S. has been issuing creative briefs for agencies for Alfa Romeo and Jeep brands” said a spokeswoman for the company. FCA is preparing to launch a new Alfa Romeo car called Giulia, which will be in the market next spring. According to the company, 10 agencies have pitched ideas for the launch and they’re still awaiting a decision on the winner. The opportunity to work on Jeep is significant because the company is in the midst of a five-year plan to grow the brand globally. By 2018, Jeep expects to sell 1.9 million vehicles annually, up from just over 1 million in 2014. FCA is the U.S.’s eighth-largest advertiser with US$2.25 billion in media spending last year, according to Ad Age’s Datacenter. Jeep is FCA’s biggest brand by U.S. measured media spending, according to Kantar Media.
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