MERCADEO Versión en español
Brian Irving appointed new Airbnb Global Marketing Director
Manuela Walfenzao| 6 de agosto de 2015
Irving trae más de 15 años de experiencia para convertir a Airbnb en una súper marca
Airbnb appointed Brian Irving as Global Marketing Director. Among his responsibilities are advertising, strategic relationships and social media worldwide. Irving will report directly to Jonathan Mildenhall, CMO of the company. His main mission is to develop an elite world-class creative team to drive Airbnb to become the first digital community in becoming a Superbrand. Irving joins the team after 15 years of experience in big companies such as Google, Apple, Levis and GM. Before Airbnb, he was Senior Marketing Director at Google, and before that, co-CMO and Global Marketing VP at Levis. In Apple he was responsible for the marketing and integrated communications programs for the iPhone.”Brian has delivered amazing creative work for some of the most prominent and culturally iconic companies, and we´re delighted to have him join us” Mildenhall said.While he has already made a name for himself, his experience, passion and drive will help us continue to build our brand, create meaningful marketing campaigns and help make us an iconic brand in our own right”.Irving confessed he feels inspired to be able to work with such an incredible team, to turn Airbnb into the first community-driven superbrand. “We have an opportunity to not only rethink the industry’s perception of brand positioning, but also redefine the way we get there”.
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