MERCADEO Versión en español

Havas Chicago and Hefty share the party with grandma on The Ultimate Cubs Game

Manuela Walfenzao | 4 de agosto de 2015

The Ultimate Cubs Game presenta a una abuelita como protagonista de la fiesta en el estadio

Havas Chicago launched the commercial The Ultimate Cubs Game as part of their campaign to proclaim Hefty The Official Party Cup of Wrigley Field. The star in this commercial is a granny in a stadium party. They had previously released three spots under the concept Party Hard Moms. The Ultimate Cubs Game is the sequel of the idea. The granny catches a foul ball in her Hefty cup and then celebrates with the rest of the people in the stadium, sharing her beverage.This granny enjoys the party more than everybody else: she takes selfies and hugs the fans that are enjoying the game. In the commercial there are a couple of special appearances: Krista Dotzenrod, Cubs fan, who actually did catch a ball in her cup of beer and Matt Bush, Havas copywriter, who appears in a close-up stuffing his face with popcorn.The spot is available online, with promotion on the brand´s social channels, as well as on televisions in concession areas around the stadium.

Diario de Hoy

martes, 7 de abril de 2026

PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.