MERCADEO

d expósito & Partners launches new integrated communications campaign for Amica Mutual Insurance Co.

Manuela Walfenzao| 24 de julio de 2015

Ed Naya, asistente de VP encargado del mercadeo hispano de Amica

Amica Mutual Insurance, the oldest automobile insurer in the US, based in Lincoln, Rhode Island, recently launched its opening campaign to address the Hispanic market. d expósito & Partners is the agency that has carried out this marketing effort.“The agency has been agile and instrumental in helping us develop our Hispanic strategy,” said Ed Naya, Assistant VP in charge of Amica’s Hispanic marketing. “We’ve worked together successfully over the last several months to build our strategic planning and creative services, which encompass television, radio, paid search, stream ads, billboards and Web development. These initiatives include the design of TuAmica.com “Amica’s approach to the market is smart and refreshing,” said Fernando Fernández, partner and CCO of d expósito & Partners. “It’s gratifying to see the attention to cultural relevance by a first-time advertiser in our Hispanic market”. This is Amica´s first announcement regarding their work relationship with d expósito & Partners. Amica is constantly acknowledged for offering their clients great service. The company has experienced important growth thanks to the mouth to mouth recommendations of satisfied customers.“The Hispanic market is injecting new energy into America’s economy,” Naya said. “Our association with d expósito & Partners is dedicated to sharing with Hispanic consumers the unmatched benefits of Amica and its various insurance offerings.”

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