¡HOLA! TV opens the doors to advertising agencies

¡HOLA! TV began a series of guided visits to their Miami studios to show advertising agencies the opportunities they offer to create campaigns that connect advertisers with audiences in innovative and effective ways.Advertisers will be part of a live taping of Mundo ¡HOLA!, one of the channel’s emblematic original programs, to experience first-hand the various integration opportunities for their client’s products on the channel.The first of these visits took place this week with Group M, who handles prestigious accounts that are aligned with ¡HOLA! TV’s pillars. “We have an offer that differentiates us in the market, not only because of our established brand, but also because of our production capability of more than 500 hours of original production from our Miami-based studios”, said Ignacio Sanz, CEO and General Manager of ¡HOLA! TV. “Our goal in the commercial area is to strategically increase ad sales opportunities with this type of punctual efforts that address clients needs and at the same time lead us to achieve return on investment in a creative and efficient way”, stated Edith Carranza, the channel’s Head of Ad Sales.As part of their growth plan, ¡HOLA! TV recently expanded its Miami headquarters. It also restructured its Ad Sales department, adding commercial representatives in key markets and at a pan regional scale.