Instagram´s engagement level exceeds Facebook´s

Consumers´ engagement with contents in Instagram is enormous and exceeds the one they have with Facebook contents, revealed a study by Newswhip . “We´ve analyzed the ratios of images and videos on Instagram and have found that it is higher than those on Facebook”, they mentioned in a post. The study revealed that the heart in Instagram, the symbol used for “likes” on that social network, is the most used button on the social web.According to content figures that achieved the highest engagement level and became the most viral in June, reception in Instagram exceeds reception in Facebook. The profiles that received the most interactions were 9Gag and National Geographic, reaching 170 million.