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Bernard Perrine from SocialCentiv: Twitter is the best bet to increase direct sales
Maye Albornoz| 9 de julio de 2015
Not knowing what to say and fear of saying something inappropriate are some of the main reasons why companies refrain from sending tweets. To address these weaknesses is what Bernard Perrine, CEO and co-founder of SocialCentiv, proposes, with the use of software that provides their subscribers with a list of hundreds of options to answer tweets and, of course, generate profit.In an interview with PRODU, Perrine explains that it is essential that brands learn to listen for Tweets regarding their products and services and also to participate. “Twitter is a conversation platform. Users are more likely to give positive feedback and respond to a brand when their tweets are conversational and personalized”.To support brands in this task, SocialCentiv, offers answers suggested in the following categories: invite, agree, celebrate, support and sympathize, which allows brands to communicate in a creative and effective way.He explains that aside from the tool, they also provide their subscribers with the possibility of monetizing those efforts, allowing them to locate keywords used by shoppers who are looking for products and services and reply directly to them with a discount or coupon. According to the specialist, brands must study their messages, demographic data and goals before choosing the appropriate digital channels for their strategies. “If direct sales growth is important, Twitter is the best bet, because it can involve shoppers who are looking for their product. For visual brands Pinterest and Instagram are strong contenders”.
