MERCADEO Versión en español
Facebook´s new mobile ads offer greater creative freedom to brands
Manuela Walfenzao| 26 de junio de 2015
Chris Cox, CPO de Facebook, mostró en Cannes Lions las virtudes del nuevo formato de publicidad
After Facebook convinced publishers to post exclusive content through Instant Articles, the social network expects advertisers to join their new products. Chris Cox, CPO at Facebook, showed the virtues of the new mobile advertising format they are developing.When people click on the ad, a mini website of the brand will open, that will take up all the screen and allow surfing in a friendly manner. The same as Instant Articles, this advertising experience will remain in Facebook, which means advertisers would create content specifically for the platform.Facebook seems to be changing mobile advertising with this immersive promotional experience. “If the scenario they propose is a sample of the future of advertising in Facebook, then the answer is a great yes”, said Robert Andrade, Content and Distribution Director at Deep Focus. These ads could change the way advertisers invest and, moreover, production inside Facebook´s ecosystem. We must wait for an important amount of dollars that will be invested on testing this new advertising platform”. This format has all the potential to become a pleasant purchase experience, because it is not invasive. If users wish to approach it, they do, and there, they find the products to explore and get to know them.
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