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Latin Americans and Hispanic achieve great acknowledgment in Cannes Lions 2015 with two Grand Prix and gold, silver and bronze Lions
Nastascha Contreras| 25 de junio de 2015
Olga Villegas, CEO de Leo Burnett para Latinoamérica
Latin American and Hispanic agencies have achieved a great performance in the 2015 Cannes Lions Creativity Festival by receiving gold, silver and bronze Lions in different categories. Leo Burnett México obtained a Grand Prix, the highest acknowledgement, in Health and Wellness and The Community did the same in the category Press.With the campaign Always intimate words by Leo Burnett México for Procter & Gamble, Mexico received its first Grand Prix, and until last Thursday, June 25th, it had reached 24 accolades between gold, silver and bronze. Olga Villegas, CEO at Leo Burnett for Latin America, highlighted the job that the agency has done in Mexico and Argentina: “To see those creative results sets us in a very good moment for what lies ahead for the agency. This step we have taken in Cannes helps us to reap and continue growing”.The campaign by Leo Burnett Argentina Safety-Truck for Samsung has obtained gold and silver.In US Hispanic, The Community achieved the maximum accolade for the campaign Ciudad de Buenos Aires. Aside from a Grand Prix, it received four other prizes in the subcategories of Press and Outdoor. The main winners from Latin America and US Hispanic have spoken to PRODU and summarize the experience in Cannes as a further step in the acknowledgment of the region worldwide. Next Saturday, June 27th, in the Gala ceremony, the region will have the full view when the prizes Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated are delivered.
