Emmanuel Mudiay is the star of the new BBDO campaign for Foot Locker

BBDO launched a new campaign for Foot Locker and Under Armour, which celebrates the NBA Draft season. The campaign is titled Life Changes After the Draft with the basketball star Emmanuel Mudiay. The spots are already being aired on Foot Locker´s YouTube channel in the official NBA site and throughout the entire draft season, which started June 25th.Through four commercials full of humor, they examine the changes that Emmanuel Mudiay has undergone after the draft. In Gift he appears first with a simple food bouquet as a gift for his mother on mother´s day. After the draft, he gives her a house. The other commercials depict similar situations. In another commercial he hires his brother as his finance director; in yet another, he hears his name mentioned in a rap song while he trains and appears on the cover of a magazine, all after the draft.“The NBA draft represents a unique experience for many and we are delighted to have partnered with Under Armour and Emmanuel Mudiay in this campaign” said Stacy Cunningham, Executive Marketing VP at Foot Locker. “Exactly like we did with the campaign last year, we are bringing a bit of fun to the season, with Emmanuel’s demonstrations of how different life can be before and after the draft.”