MERCADEO Versión en español
Fabio Seidl from LAPIZ: Three Lions earned with great and risky projects
24 de junio de 2015
Fabio Seidel, SVP y director creativo ejecutivo, dice que los premios son el resultado del trabajo en equipo
The Hispanic agency LAPIZ adds to its accolades a Bronze Lion in Design for the piece Snow Graffiti, for the client Mexican Tourism Board. Fabio Seidel, SVP and Executive Creative Director, in an interview with PRODU claims that they are proud to have won with big and risky projects. We are happy to have won up to now three Lions, some with our dearest and most important clients such as ALLSTATE and the Mexico Tourism Board. We are proud to have won with big and risky projects. We had the collaboration of all the departments of the agency and a lot of people involved”.In his opinion, the Hispanic market has been growing with quality works. “It is good to see that the Hispanic market is growing, not only in numbers, but also in creativity and awards. We clearly see that the Hispanic market is growing, it is moving with great projects, with great ideas that go beyond traditional media and come to Cannes to compete with the best ideas in the world. It is good to see that we are at the same level with the great agencies of the world”.
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