Bold Choices de Camry fue una estrategia muy exitosa en Instagram
Conill, the Hispanic agency in the US, developed the first story with multiple endings and combinations for the Instagram platform. The stars of these adventures were the Latino actor William Levy and two attractive girls. It´s called Bold Choices or La Gran Decisión and was launched together with the new Camry 2015.Each video proposes two endings and, depending on the path that users choose, they can enjoy a different story. The strategy of multiple narrative combinations was very successful, since the Toyota Latino account grew 51% and the story received more than 47 million impressions.The initiative will be judged in Cannes Lions 2015 and the creatives behind it are: Javier Campopiano, SVP and CCO; Hernan Cerdeiro, VP and Creative Director; Mario Granatur, VP and Creative Director; Federico Durán, Associate Creative Director; Maddy Kramer and Claudio Vera, Art Directors; David Castellanos and Federico Durán, copywriters; Lourdes Caballero, Production Director; Krysta Rosales and Tricia Barreiro, Producers of the agency; Miguel de la Lama, Digital Producer; Carlos Montoya, Editor; Jennifer Dellapina and Megan Taylor, Strategic Planning; Andy Nelson and Aaron Nava, Social Media; Priscilla Martinez and Diego Miranda; Community Managers; Cilmara Santos and Anabel Ordoñez, Accounts Directors; Julia Sánchez and Gabriella Acevedo, Accounts Team; Landia LA, Production Company; Matías Moltrasio, Director and Facundo Funes, Musicalizer from Animal Music. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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