MERCADEO Versión en español
Grey promotes local tourism in Ecuador with a blind trip
Manuela Walfenzao| 16 de junio de 2015
Ecuadorians prefer to spend vacations outside their country. To boost local tourism, Grey Ecuador developed an enormous activation for the Ministry of Transportation and Tourism titled Blind Trip. The idea was to take 40 Ecuadorian tourists who were arriving from vacations abroad to a free trip to Golfito, a false location in Costa Rica invented by Grey. Actually, they took them to a tour inside Ecuador, but took care of every detail to make the group think that they were in Costa Rica. They painted signs on the roads, on the busses and even decorated a small Ecuadorian airport. When they were back in the airport, the revealed a sign that said All you need is Ecuador. The activation had 19 million impressions in networks and in the following touristic season, the trips to the main Ecuadorian locations were sold out.The campaign will be evaluated by the Cannes Lions 2015 jury and the creative team behind it is: Eduardo Maruri, CCO; Pipo Morano, ECD; Luis Campoverde, Diana Duque, María Gracias Guerrero and César Landivar, creative team; Santiago Crespo, Accounts Team; Eduardo López; Equipo Digital and Planning; Ana María Puig, Producer and Maruri Productions. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
Contactos
Diario de Hoy
Noticias relacionadas (4)
12 de junio de 2015
Grey México promociona la seguridad del servicio de rastreo satelital de Lo Jack
10 de junio de 2015
Grey Perú realiza un impactante libro sobre la violencia de género
9 de junio de 2015
Grey Argentina crea una campaña de consciencia sobre la isla Tuvalu para LG
5 de junio de 2015
Grey crea una impactante campaña de conciencia sobre el aborto en Chile