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Eric Tourtel from Teads: 80% of pre-rolls are not visible and, if you are an advertiser, you normally pay for your ad to be seen
14 de junio de 2015
Currently the biggest problem video advertising presents is that there is no inventory and a lot of demand. That is what Eric Tourtel, Senior VP for Latin America at Teads, thinks, after adding that the current scenario limits users with pre, mid and post roll.”Currently 80% of pre-rolls are not visible and if you are an advertiser, you normally pay for your ad to be seen. The idea is to be more creative, giving users the freedom to chose and lots of respect, as well as visibility to advertisers”, said Tourtel. In statements to PRODU he says that they work with supports that have a high publishing quality, since for their formats to perform well, they need quality content, at least 100 characters per news. Regarding this, they inform that they reached an exclusive agreement with Unidad Editorial, Spanish multimedia communication group that publishes newspapers such as El Mundo, Expansión and Marca for the distribution of their video outstream advertising inventory.”We have been working with Unidad Editorial and it has been fantastic. That is why we are interested in committing more in exchange for better conditions and exclusiveness. We help supports with quality content to recover investments that were directed at TV or at YouTube and Facebook. We are clearly the third option that advertisers have if they want to have a big scope in advertising video. Our visibility is 100%”.
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