MERCADEO Versión en español
Dan Riess from Turner: With Courageous we offer sellers the opportunity to make the most of CNN´s added value
11 de junio de 2015
Dan Riess, VP ejecutivo de Mercadeo Integrado y Contenido de Marca de Turner
CNN is making the most of the branded content commotion to join this new trend and announced their new department that, under the name Courageous will now help sellers to give their ads an editorial style. “Now we can offer sellers the opportunity to make the most of the CNN value proposal like never before, said Dan Riess, Executive VP for Integrated Market and Content from Turner. CNN is the most reliable name in news. It has two totally distributed televisión channels, as well as CNN Airport Network, one of the biggest digital and social audiences in the world and a true global presence. It is an important step since we are based on Turner´s marketing capabilities for our clients. The new team formed by journalists, publishers and producers will be in charge of creating relevant storytelling through their video experience that will fulfill advertiser´s goals. Courageous will be led by Otto Bell, Vicepresident and Creative Director of the group. The entire personalized content will be created exclusively for Courageous and will be signaled as advertising sponsoring with the aim to avoid any type of confusión among users, and at the same time respect publishing standards.
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