MERCADEO Versión en español
Made México presents graphic campaign for Fiat
Manuela Walfenzao| 9 de junio de 2015
With a minimalist graphic Made México promotes the safety that the Fiat 500 offers its users. This car model is renown for its small size, but people ignore it has seven airbags in 2.4 cubic meters. The campaign has two pieces. In both, the only thing that appears is a hand making signs to depict that it is ok, surrounded by white airbags with red stitches. The slogan of the campaign is With no room to get hurt. F500The pieces will be competing in Cannes Lions 2015. The creative team responsible for this campaign is: Yosu Arangüena and Cristian Rocha, CCOs of the agency; Sergio Sharpe and Fernando Sánchez, Creative Directors; Carlos Quesada and Esperansita Bejnarowicz , Directors of FCA Marketing and Magali García, Manager of FCA Brand. The picture were made by Erich Schimmelfenning from Factory.Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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