MERCADEO Versión en español
Richards Lerma adds color to the subway in Buenos Aires with markers Edding
Manuela Walfenzao| 8 de junio de 2015
La marca de marcadores Edding invitó a 40 ilustradores para crear vallas únicas en el metro de Buenos Aires
The US Hispanic agency, Richards Lerma, developed a campaign for Edding markers which unleashed creativity and urban expression. The idea consisted in taking 40 street artists and illustrators to three stations in Buenos Aires so they could do the thing they do best: Color their environment.During three nights they painted 120 billboards, using 800 Edding markers and the experience was well received by the users of the subway, since the campaign had 1.6 million daily prints in the networks. With the slogan Dejalo salir (let it out) they lent a touch of fun to subway trips. The idea will compete in Cannes Lions 2015 and the people responsible for this campaign are: Guillermo Tragant, President, Creative General Director and Chairman of the agency; Guillermo Bagnato, Creative General Director; Marcelo Seoane, Creative Director and writer; Martín Cocchi Nan, Designer; Carla Dupin, Accounts Executive; Catalina Cassina, Accounts Assistant; Jerónimo Heurtley and Esteban Zabaljauregui, Producers. The video was made by Los Vocalizo and the illustrators are from La vuelta al mes en 30 ilustradores. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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