MERCADEO Versión en español
LAPIZ shows the warmth of Mexican beaches with Snow Graffiti
Manuela Walfenzao| 5 de junio de 2015
Los grafitti hechos con nieve invitaban a visitar México
The US Hispanic agency, LAPIZ, devised a fun campaign for the Junta de Turismo (Board of Tourism) of the Mexican Government, which promotes the countries´beaches. In the middle of winter in Chicago, they used snow to make graffiti with the message visitmexico.com. NosE Lanariz was the street artist who created the graffiti with snow. Several pictures of the compositions were and a promotional video were made for the campaign. People shared the pictures 50 million times and the videos in 29 countries around the world. The traffic of trips to Mexico through visitmexico.com increased 200%. The idea will compete in Cannes Lions 2015. The team in charge was: Laurence Klinger and Fabio Seidl, Executive Creative Directors; Carlos Ia Murad, Creative Director; Flavio Pina, Associate Creative Director; Eduardo Vea Keating, Senior Writer; Aldo Gagliardi, Executive Producer and Bobby Greenberg, Producer. Jonny Arcila, edited the video and Ben Derico was the director and editor of the campaign. Did you like this piece? Share your opinion #PalpitandoCANNES and follow us on @PRODUPublicidad.
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