The Landscape Song invita a los consumidores a viajar y explorar Los Andes
The FCB agency Buenos Aires designed a campaign to promote the hi fidelity system of the Jeep 4-wheel drive vehicle, in which they imprinted the rhythm of the mountain that spans through all Latin America: the Andes mountain range.On several images of the mountain peaks, Sebastián Espósito, Musical Director musical, sketched a pentagram and gradually composed the song that would later be used to test the sound system of the cars at the dealer´s. This special song encourages consumers to travel and get to know their continent.The Landscape Song will compete in the 2015 Cannes Lions Festival. The creatives responsible for the effort are:Tony Waissmann, Creative General Director; Diego Rubio and Sebastián Fulgencio, Creative Directors ; Dardo Pérez, writer; Emiliano Cortez, Art Director; Gabriel Lancioni, Audiovisual Production Director; Marcelo Atencio, Graphic Producer Director; Maximiliano Ibarra, Editor; Fabiana Antonelli, General Accounts Director. The production company, Twins Music and Punch were in charge of the song and its recording. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad.
La Eco Esponja por FCB Buenos Aires es una solución simple y gustosa
