Young & Rubicam Argentina presents its graphic campaign for Colgate

The Argentinian branch of Young & Rubicam developed three graphic pieces to promote the toothpaste Luminuous White by Colgate. The campaign makes reference to camera´s face detectors and in this case it detects white and shiny smiles.The pieces are Beach, Machu Pichu and Ski. In each one there is a person on vacation, posing smilingly. What stands out the most from the image are their white teeth, framed by the camera detector. That is where the title, Smile Shot -which highlights the power of a white shiny smile- comes from.This concept will be competing in the International Advertising Festival Cannes Lions 2015 and the people responsible for the idea and its making are: Fernando Tchechenistky and Lisandro Grandal, Executive Creative Directores; Carlos Napoli and Alejandro Dieguez, writers; Santiago Fernández, Art Director; Ariadna Barcia, Accounts Director; Fernando Costanza, Producer of the agency. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad