MERCADEO Versión en español
Steve Easterbrook from McDonald’s: Small details make a big difference for our clients
28 de mayo de 2015
Steve Easterbrook, CEO de McDonald's
A new recipe for a satisfying experience or at least a new attempt by McDonald’s to revert the drop of its sales. According to the new CEO, Steve Easterbrook, they will introduce two big changes in the recipe of their famous hamburguer, they will warm the bun more and change the meat.”Little details are what make a big difference for our clients”, explained Easterbrook. It seems that temperature is fundamental to ensure a satisfying experience. That is what the new CEO of the firm, Steve Easterbrook, said: “We are making a committment at the most fundamental level, which is warmer and more delicious food”.It is not the first time that the company makes global changes. In the decade of the 90’s, McDonald’s modified the massive cooking of their bread, exchanging efficiency for a better quality of the product.Sales in their restaurants in the US dropped 1.7% in the fourth quarter, at least 13 months ago. Analysts were expecting a 2.1 fall, according to the research firm Consensus Metrix.
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