Elemento L2 was awarded for its campaign Skeletown Square

Elemento L2 was awarded with a 2015 Ex Award for developing an experiential marketing campaign for Target on the occasion of the Dia de los Muertos (Day of the Dead). The campaign, titled Skeletown Square, obtained the prize for Best Multicultural Event Campaign.The purpose of the event was to create a unique experience that culturally reflected the bicultural lifestyle prevailing in the US.Skeletown Square was presented in October 2014 and more than 10 thousand people participated, who generated around 4,000 pictures, collages and GIFs, material that was shared in galeries.The attendees enjoyed the regular activities for this Mexican holiday, such as decoration of pumpkins, deserts designed as sugar skull shapes, and carnival games, among others. {See how the campaign unfolded; www.youtube.com/watch?v=RqX6fJi7_uc}