Facebook changes the rules and brands must redefine their strategies on the social network

In its official blog, Facebook made known a new change in the combinations it establishes to determine how users see contents organized in their updating feeds. According to the company, the decision to implement this rule is based on the fact that users can first receive the news they are really interested in. It is expected to enhance the experience of those who don’t have too much content to see, by making less strict the rule that didn’t allow messages from the same source to be seen one immediately after the other. Additionally, the company indicated that it received expressions of concern from the users who commented that they lost news from their friends due to the great amount of content from their daily updates. “This implementation tries to balance content that is more relevant for each person”.Likewise, the rule will make posts that others comment or hit like on to appear below updates or simply disappear, allowing each users favorite content to be reflected first.This change implies an additional effort on behalf of brands to manage that their Facebook fans consider their posts interesting and interact with them.