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Budweiser launches campaign in pursuit of the best hamburger in the USA
7 de abril de 2015
Con la ayuda del premiado pionero de la cocina, David Chang, se buscará al campeón de Bud & Burgers
Budweiser has set out to find its most delicious partner, a queen of hamburgers, and the best way to do it is by means of a competition, but with the strategic help of marketing, together with a renowned chef.With the help of the awarded kitchen pioneer, David Chang, a champion of Bud & Burgers will be pursued through a coast-to-coast tour seeking the best hamburger. The winner of the Bud & Burgers Championship will receive $ 100,000 to support their culinary goals. Additionally, the winner will be invited to compete in the new cooking contest series, provisionally titled United States of Burgers.”We are taking Bud and hamburgers home”, said Brian Perkins, Budweiser VP. “The great finale will take place a few steps away from the place where hamburgers were introduced into the USA, the 1904 World Fair. I think we can assume those hamburgers were served together with a really cold Budweiser”.The long relationship between Budweiser and hamburgers is about to improve, instead of competing for the flavor of the food. With this program, which includes a new national campaign with a TV commercial, Budweiser is working to share with hamburger fans all around the country, ideas like the fact that the fresh finishing of the beer and the bubbles, which enhance the aroma, may give the hamburgers an even more delicious flavor.
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