El cantante tendrá su propio canal en los espacios de SiriusXM
A channel that is free of commercials to advertise exclusively one artist’s career is the new marketing strategy of the singer Armando Perez, better known as Pitbull, who will have his own channel on the spaces of SiriusXM.Yes, now Pitbull’s music will be available for all his fans through his own channel called Pitbull’s Globalization, whose launching will be in the famous Apollo Theater in Harlem, in a special concert, only for invited guests, for subscribers of SiriusXM, Tuesday May 19th at 8pm ET.”Pitbull is a real global superstar and we are happy to offer our subscribers around the country this exciting private presentation at the time we are also launching this new channel”, said Scott Greenstein, President and content chief at SiriusXM.Meanwhile, the channel SiriusXM uses as an advertising strategy an offer for its subscribers to attend this event winning tickets through an invitation sent by email and also through aired advertisement. the winner of the big prize will receive a trip for two to New York, including two-way airplane tickets, two-night stay at a hotel, a couple of tickets for an exclusive concert and the opportunity to meet Pitbull. The Pitbull’s Globalization channel is an example of the SiriusXM channels created with emblematic and main artists, including Bruce Springsteen’s E Street Radio, Ozzy Osbourne’s Ozzy’s Boneyard, among others.
