AHAA will start its annual conference with research from Mintel, PEOPLE en Español y The Futures Company

Each spring the marketing industry anticipates the next wave of innovative research to be presented in the annual AHAA conference, since their data strengthens the powerful effect of the Hispanic market on the economic results of a brand and help to inform on the strategies that impact the growth in revenues. Presented by the member of the AHAA board of Directors, Nancy Tellet, Tr3s Research and Consumer Opinions senior VP, these detailed sessions will take place next April 27th in the Eden Roc Hotel in Miami.”On the path towards relevance, availability of correct data is crucial to make the most of the right cultural perspectives in the construction of a successful marketing campaign”, said Aldo Quevedo, president of the AHAA board and main creative director of Richards/Lerma. “This is the research that lays the foundation for its creativity, for its strategic tactics, for the way in which it involves its consumers, and lastly, it is the key to increase brands’ market participation.”The conference includes a list of high managers, such as: Brian Tekelsen, CEO at MediaVest USA; Rick Gomez, marketing senior VP, Target; Peter Hall, marketing senior VP, Heineken; Jim McNamara, president of Panamax Films and Pantelion Films; Bob Pittman, president and CEO of iHeartMedia.Registrations were open until March 20th, 2015. For more information, visit AHAA and follow the entire conversation with the username @ahaa and the hashtag #ThinkAhaa.